Consolidates Five Distinct Wholesale Brands Under One Umbrella With New Website to Empower Travel Advisors

Bellevue, WA, April 4, 2024: Travel Answers, a leading provider of independent vacation experiences to destinations including Australia, New Zealand, the South Pacific Islands, Africa and Asia is excited to announce a brand refresh, consolidating five distinct wholesale brands under the umbrella of Travel Answers. This strategic move aims to streamline operations and marketing efforts, providing a unified platform for travel advisors and partners to communicate with us. 
 
During the pandemic, Down Under Answers, the founding brand, acquired two leading wholesale brands, Travel2 and Islands in the Sun, elevating the need for an umbrella, parent brand.  Travel Answers will act as a central hub for the family of brands to communicate, educate, and inspire Travel Advisor partners and stakeholders in one central location.  It also furthers internal efficiencies and streamlines operational efforts with one central platform. 

Gold Coast Hinterland

The brand consolidation includes Down Under Answers, launched in 1995 by Kirk Demeter.

The relaunch unifies the existing websites, creating a destination-focused offering into a singular umbrella brand platform.  The new website is a best practice digital site with high-funnel destination planning content and a wide array of ‘downloadable resources’ to empower the Travel Advisors to better service their clients.   Additionally, all social media platforms will be consolidated into one site, ensuring a seamless experience across all channels.   
 
Kirk Demeter, CEO and Founder/Owner of Travel Answers, expressed enthusiasm about the brand refresh, stating, "This renewal is designed to simplify the experience for our Travel Advisors, providing them with one unified brand to access all the destinations we specialize in. While our wholesale brands of Down Under Answers, Travel2, Africa Answers, Asia Answers, and Islands in the Sun remain unchanged, we are streamlining our marketing and operations to better serve our partners and clients." 

The official brand rollout and website launched today, April 29, 2024. The Travel Answers team is committed to ensuring a smooth transition for all stakeholders, partners and the Travel Advisor community. The Sales team has been reaching out to partners to facilitate the changeover of logos and any necessary content adjustments to align with the new brand. 
 
For further information or inquiries, please contact the Travel Answers Sales team at salesteam@travelanswersgroup.com or Kerryn Collins, Acting Director of Marketing at marketing@travelanswersgroup.com.

About Travel Answers 

Travel Answers is a leading provider of independent vacation experiences to destinations including Australia, New Zealand, the South Pacific Islands, Africa and Asia. The company operates through five distinct wholesale brands: Down Under Answers, Africa Answers, Asia Answers, Travel2, and Islands In The Sun, within the Travel Answers family of brands. 
 
At the heart of every tailor-made journey we curate stands our team of Destination Specialists. Our team has lived and immersed themselves in the countries we offer.  This intimate knowledge allows us to craft highly bespoke and personalized itineraries, ensuring every traveler's experience is nothing short of extraordinary. 
 
Founded in 1992 by Owner/CEO Kirk Demeter, Travel Answers has established itself as a trusted partner in the travel industry, known for its commitment to quality, reliability, and customer satisfaction.   We are proud to be a USTOA Active member.   
 
For more information about Travel Answers and our services, please contact us via email at hello@travelanswersgroup.com or phone at 800.788.6685.